{"id":19702,"date":"2025-11-05T15:22:29","date_gmt":"2025-11-05T20:22:29","guid":{"rendered":"https:\/\/ca.holman.com\/ca\/?p=19702"},"modified":"2025-11-05T15:22:32","modified_gmt":"2025-11-05T20:22:32","slug":"how-market-shifts-are-reshaping-resale-value","status":"publish","type":"post","link":"https:\/\/ca.holman.com\/ca\/resources\/how-market-shifts-are-reshaping-resale-value\/","title":{"rendered":"How Market Shifts Are Reshaping Resale Value"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span> \n\n\n\t\t\t\n\t\n\t\t\t<div class='resource-header-container' style='position:relative;'>\n\t\t<div class=''><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n        <div id='blog-title'><h1>How Market Shifts Are Reshaping Resale Value<\/h1><\/div>\n            <img src='https:\/\/ca.holman.com\/ca\/wp-content\/uploads\/2025\/11\/fleetmobility-articles-reshapingresale-value.jpg' alt='futuristic fleet driving on multiple lane road' id='blog-header-image' style='width:100%;object-fit:cover;object-position: center;'>                            \n\t\t\t<aside style='max-width:298px;margin-top:62px;' id='mobile-info'>\n\t\t\t\t<div class='blog-info-box'><p class='aside-header'>Posted<\/p>\n\t\t\t\t<p class='aside-info'>November 5, 2025<\/p><\/div>\n\t\t\t\t<div class='blog-info-box'><p class='aside-header'>Type<\/p>\n\t\t\t\t<p class='aside-info'>\n\t\t\t\t\tBlog\t\t\t\t<\/p><\/div>\n\t\t\t\t<div class='blog-info-box' id='social-icons'><p class='aside-header'>Share<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/ca.holman.com\/ca\/resources\/how-market-shifts-are-reshaping-resale-value\/\" id=\"footer-mobile-facebook-link\" title=\"Facebook\" target=\"_blank\" class='aside-info'>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ca.holman.com\/ca\/wp-content\/themes\/holman\/assets\/images\/facebook-share.png\" alt=\"Facebook\" \/>\n\t\t\t\t\t\t\t<\/a> <!-- .item -->\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/ca.holman.com\/ca\/resources\/how-market-shifts-are-reshaping-resale-value\/\" id=\"footer-mobile-linked-link\" title=\"linkedin\" target=\"_blank\" class='aside-info'>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ca.holman.com\/ca\/wp-content\/themes\/holman\/assets\/images\/linkedin-share.png\" alt=\"LinkedIn\" \/>\n\t\t\t\t\t\t\t<\/a> <!-- .item -->\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"mailto:?subject=How Market Shifts Are Reshaping Resale Value&#038;body=I wanted to share this content from Holman! 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h1{color:#003057;font-size:32px;font-weight:400;text-align:left;}\n#mobile-info{display:none;}\n#info-bar{display:none;}\n.aside-info{display:inline-block;}\n.aside-info a{text-decoration:none;}\n#blog-header-image{max-height:406px;width:100%;}\n#resource-page-description p{font-size:16px;}\n#resource-page-description p:last-of-type{margin-bottom:0px;font-size:16px;}\n#resource-page-description ul li{font-size:16px;}\n#case-study-video-container{width:100%;height:402px;}\n#case-study-video{width:100%;height:402px;}\n#form-container-gated #ebook-form h2, #form-container-gated #ebook-form h3, #form-container-gated #ebook-form h4{margin:0px;}\n@media(max-width:1149px){#mobile-info{display:flex;flex-direction:row;justify-content:flex-start;flex-wrap:wrap;max-width:100% !important;margin-top:16px !important;gap:0 24px;}}\n@media(max-width:600px){#case-study-video-container{width:100%;height:195px;}\n#case-study-video{height:195px;width:100%;}\n.resource-header-container{margin-top:0px;}#blog-title{margin:0 0 16px;}#info-bar{display:block;margin:10px 0;color:#ACACAC;height:2px;}#mobile-info{display:flex;flex-direction:row;justify-content:flex-start;flex-wrap:wrap;max-width:100% !important;margin-top:16px !important;gap:0;}#mobile-info .blog-info-box#social-icons{width:auto;margin-top:16px;}aside a{margin:0 4px !important;}.blog-info-box{width:50%;}#social-icons a:first-of-type{margin-left:0px !important;}#social-icons a:last-of-type{margin-right:0px !important;}#blog-title h1{font-size:28px;}}\n<\/style>\n<style>\n\t\n\t\t#icon-container{width:100%;display:flex;flex-direction:row;justify-content:flex-start;flex-wrap:wrap;gap:32px 60px;padding-bottom:40px;margin-bottom:40px;border-bottom:1px solid #ACACAC;}\n\t\t.case-study-feature{display:flex;flex-direction:row;justify-content:space-between;gap:0 24px;}\n\t\t.case-study-feature:first-of-type{width:100%;justify-content:flex-start;}\n\t\t#case-study-header-title{color:#2C9942;font-weight:500;font-size:14px;padding:0;margin:0;width:100%;}\n\t\t#case-study-header-description{color:#003057;font-weight:500;font-size:14px;padding:0;margin:0;width:100%;}\n\t\t.case-study-feature img{width:45px;min-width:45px;}\n\t\t#case-study-image{object-fit:cover;}\n\t\t.fullscreen{width:100%;height:100%;position:absolute;top:0;left:0;}\n\t\t#form-container-gated{width:101%;height:100%;margin:0 auto;z-index:99;top:0;position:absolute;background-color:rgba(0,0,0,0.8);display:flex;flex-direction:column;justify-content:center;}\n\t\t#form-container-gated #ebook-form{display:flex;flex-direction:column;justify-content:space-between;width:425px;margin:0 auto;border-top:0.5px solid rgba(0, 0, 0, 0.050);box-shadow: 1px 4px 4px 0px rgba(0, 0, 0, 0.50);text-align:center;padding:32px;z-index:9999;background-color:white;}\n\t\t#form-container-gated #ebook-form .wpcf7 label{text-align:left;font-size:10px;width:49%;font-weight:500;}\n\t\t#form-container-gated #ebook-form .wpcf7 label:nth-child(odd):last-child{width:100%;}\n\t\t#form-container-gated #ebook-form .wpcf7 input, #form-container-gated #ebook-form .wpcf7 input[type=url], #form-container-gated #ebook-form .wpcf7 input[type=email], #form-container-gated #ebook-form .wpcf7 input[type=tel], #form-container-gated #ebook-form .wpcf7 input[type=text], #form-container-gated #ebook-form .wpcf7 select, #form-container-gated #ebook-form .wpcf7 input[type=textarea][type=text]{height:32px;}\n\t\t#form-container-gated #ebook-form .wpcf7 label:has(span[data-name='state']) {width: 100% !important;}\n\t\t#form-container-gated #ebook-form .wpcf7 .wpcf7-submit{margin:24px auto 0;}\n\t\tbody:has(.gated) a#footer-mobile-download-link{display:none;}\n\t\tbody:has(.ungated) a#footer-mobile-download-link{display:inline-block !important;}\n\t\t.ebook-overlay.gated{width:100%;height:100%;position:relative;}\n\t\t@media(max-width:900px){#form-container-gated #ebook-form{width:100%;}.ebook-overlay.gated{min-height:435px;}#form-container-gated #ebook-form .wpcf7 label{width:100%;}#icon-container{flex-direction:column;gap:24px 0;}#case-study-header-title,#case-study-header-description{font-size:12px;}.case-study-feature{width:100%;justify-content:flex-start;}#case-study-image{height:auto;}}\t\t\t\t\n\t\t<\/style>\n\n\n \n\n\n\t\t\t\n\t\n\t\t\t \n\t\t<section class='resource-wysiwyg'>\n\t\t\t        \t<p>Throughout 2025, the overall secondary market has performed well with used vehicle sales tracking 2.3% above forecast, driven primarily by new vehicle affordability pressures and shifting buyer demand. However, as the year draws to a close, a variety of factors &#8211; including tariffs, economic challenges, and policy shifts\u00a0&#8211; continue to influence values across various segments of the secondary market.<\/p>\n<p>Holman&#8217;s Holly Vollant recently spoke with\u00a0<em>Fleet &amp; Mobility<\/em>\u00a0to share her perspective on trends impacting used vehicle values. She also offered guidance on how fleet operators can adapt to changing market conditions to optimize resale performance. In a pair of articles, Holly explores several trends, including\u00a0<a href=\"https:\/\/fleetmobility.ca\/light-vehicle\/tariff-woes\" target=\"_blank\" rel=\"noopener\">tariff uncertainty<\/a>\u00a0and\u00a0<a href=\"https:\/\/fleetmobility.ca\/light-vehicle\/remarketing-evs\" target=\"_blank\" rel=\"noopener\">shifting demand for EVs and hybrids<\/a>. She notes that tariffs have had a measurable impact on used vehicle values as the secondary market continues to adjust for increased costs tied to tariffs, particularly in Canada.<\/p>\n\t\t<\/section>\n\t\t\n\t\t\t\n<style>\n\tsection{margin:0;}\nsection.resource-wysiwyg{margin:20px 0 0;padding:0;}\nsection.resource-wysiwyg:first-of-type {margin:35px 0 0;padding:0;}\n.resource-wysiwyg p{margin-bottom:16px;font-size:16px; line-height: 24px;}\n.resource-wysiwyg h2, .resource-wysiwyg h3, .resource-wysiwyg h4{margin-top:40px;color:#003057;}\n.resource-wysiwyg h3{margin-bottom:16px;color:#003057;font-weight:500;}\n.resource-wysiwyg h4 {line-height: 24px; font-size:16px;}\n.resource-wysiwyg h5{font-size:14px;font-weight:500;margin:16px 0;}\n.resource-wysiwyg p:last-of-type{margin-bottom:0px;}\n.resource-wysiwyg img{padding:16px 24px;max-width:40%;}\n.resource-wysiwyg img.alignright{float:right;padding-right:0px;}\n.resource-wysiwyg img.alignleft{float:left;padding-left:0px;}\n.resource-wysiwyg ul{margin-left:0;padding-left:1rem;margin:16px 0;}\n.resource-wysiwyg ul li{font-size:16px;font-weight:400;}\n.resource-wysiwyg ul li::marker{color:#2C9941;font-size:20px;margin-top:5px;}\n#form-container-gated #ebook-form h2, #form-container-gated #ebook-form h3, #form-container-gated #ebook-form h4{margin-top:0px;}\n@media(max-width:600px){section.resource-wysiwyg:first-of-type{margin:16px 0 0;}.resource-wysiwyg img{max-width:50%;height:auto;padding:8px 12px;}}\n<\/style>\n\n\n    <section class=\"holman-resources quote-testimonial\" id=\"\">\n        <div class=\"inner\">\n            <div class=\"quote-testimonial-quote\">\n                <div class=\"body-1\"><p>&#8220;Cross-border sales remain an outlet for Canadian used inventory, but pricing dynamics have shifted significantly due to tariff considerations and global economic uncertainty. Dealers still purchase Canadian vehicles for export to the U.S., but values now reflect adjustments for tariff-driven inflation.&#8221;<\/p>\n<\/div>\n                <div class=\"quote-testimonial-author\">\n                <div class=\"quote-testimonial-text\">\n                    <h6 class=\"headline-6\">Holly Vollant<\/h6>\n                    <p style='font-weight:bold;margin-bottom:0px;'>Manager, North American Remarketing<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n            \n        <\/div>\n        <style>.holman-resources.quote-testimonial .quote-testimonial-text .headline-6{font-weight:bold !important;}.holman-resources.quote-testimonial .inner .quote-testimonial-author .quote-testimonial-text h6{font-weight:normal;}.holman-resources.quote-testimonial .inner .quote-testimonial-author{padding-left:0px !important;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote{padding-left:18px;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote p::before{border-left:0px solid !important;}.square img{border-radius:0% !important;}.holman-resources.quote-testimonial{background:white;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote{max-width:100%;}.holman-resources.quote-testimonial .inner{flex-direction:column;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote p::before{display:none;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote{margin-bottom:0px !important;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote p::before{border-top:0px !important;}.holman-resources.quote-testimonial{margin:40px 0 !important;padding:0;} .holman-resources.quote-testimonial .inner{padding:0px 0 !important;}\n        @media (max-width: 1300px){.holman-resources.quote-testimonial{margin:20px 0 !important;}.quote-testimonial-text{flex-grow:1 !important;}}\n        @media(max-width:690px){.quot-testimonial .inner{padding:0px !important;}.holman-resources.quote-testimonial .inner .quote-testimonial-author .quote-testimonial-text h6{font-size:12px;}}\n        <\/style>\n    <\/section>\n\n\n \n\n\n\t\t\t\n\t\n\t\t\t \n\t\t<section class='resource-wysiwyg'>\n\t\t\t        \t<p>Holly also highlighted how demand for electric vehicles and hybrids continues to affect the secondary market. She shares that demand for used EVs has waned due to buyer concerns about long-term battery performance and replacement costs. Conversely, Holly says well-maintained hybrids remain in high demand.<\/p>\n\t\t<\/section>\n\t\t\n\t\t\t\n<style>\n\tsection{margin:0;}\nsection.resource-wysiwyg{margin:20px 0 0;padding:0;}\nsection.resource-wysiwyg:first-of-type {margin:35px 0 0;padding:0;}\n.resource-wysiwyg p{margin-bottom:16px;font-size:16px; line-height: 24px;}\n.resource-wysiwyg h2, .resource-wysiwyg h3, .resource-wysiwyg h4{margin-top:40px;color:#003057;}\n.resource-wysiwyg h3{margin-bottom:16px;color:#003057;font-weight:500;}\n.resource-wysiwyg h4 {line-height: 24px; font-size:16px;}\n.resource-wysiwyg h5{font-size:14px;font-weight:500;margin:16px 0;}\n.resource-wysiwyg p:last-of-type{margin-bottom:0px;}\n.resource-wysiwyg img{padding:16px 24px;max-width:40%;}\n.resource-wysiwyg img.alignright{float:right;padding-right:0px;}\n.resource-wysiwyg img.alignleft{float:left;padding-left:0px;}\n.resource-wysiwyg ul{margin-left:0;padding-left:1rem;margin:16px 0;}\n.resource-wysiwyg ul li{font-size:16px;font-weight:400;}\n.resource-wysiwyg ul li::marker{color:#2C9941;font-size:20px;margin-top:5px;}\n#form-container-gated #ebook-form h2, #form-container-gated #ebook-form h3, #form-container-gated #ebook-form h4{margin-top:0px;}\n@media(max-width:600px){section.resource-wysiwyg:first-of-type{margin:16px 0 0;}.resource-wysiwyg img{max-width:50%;height:auto;padding:8px 12px;}}\n<\/style>\n\n\n    <section class=\"holman-resources quote-testimonial\" id=\"\">\n        <div class=\"inner\">\n            <div class=\"quote-testimonial-quote\">\n                <div class=\"body-1\"><p>&#8220;Hybrids continue to perform well in the resale market. The hybrid vehicle market should continue to strengthen as adoption grows and consumer confidence remains strong.&#8221;<\/p>\n<\/div>\n                <div class=\"quote-testimonial-author\">\n                <div class=\"quote-testimonial-text\">\n                    <h6 class=\"headline-6\">Holly Vollant<\/h6>\n                    <p style='font-weight:bold;margin-bottom:0px;'>Manager, North American Remarketing<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n            \n        <\/div>\n        <style>.holman-resources.quote-testimonial .quote-testimonial-text .headline-6{font-weight:bold !important;}.holman-resources.quote-testimonial .inner .quote-testimonial-author .quote-testimonial-text h6{font-weight:normal;}.holman-resources.quote-testimonial .inner .quote-testimonial-author{padding-left:0px !important;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote{padding-left:18px;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote p::before{border-left:0px solid !important;}.square img{border-radius:0% !important;}.holman-resources.quote-testimonial{background:white;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote{max-width:100%;}.holman-resources.quote-testimonial .inner{flex-direction:column;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote p::before{display:none;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote{margin-bottom:0px !important;}.holman-resources.quote-testimonial .inner .quote-testimonial-quote p::before{border-top:0px !important;}.holman-resources.quote-testimonial{margin:40px 0 !important;padding:0;} .holman-resources.quote-testimonial .inner{padding:0px 0 !important;}\n        @media (max-width: 1300px){.holman-resources.quote-testimonial{margin:20px 0 !important;}.quote-testimonial-text{flex-grow:1 !important;}}\n        @media(max-width:690px){.quot-testimonial .inner{padding:0px !important;}.holman-resources.quote-testimonial .inner .quote-testimonial-author .quote-testimonial-text h6{font-size:12px;}}\n        <\/style>\n    <\/section>\n\n\n \n\n\n\t\t\t\n\t\n\t\t\t \n\t\t<section class='resource-wysiwyg'>\n\t\t\t        \t<p>For these units, she recommends leveraging online auction platforms to reach a broad audience for EVs and hybrids as demand may be somewhat limited in certain regions.<\/p>\n<p>As the secondary market continues to adjust and shift quickly in certain areas, Holly recommends aligning with a strategic remarketing partner who can help you assess the latest market conditions, optimize pricing tactics, and develop a strategy that aligns with the goals of your business.<\/p>\n<p>To read both articles, visit\u00a0<a href=\"https:\/\/fleetmobility.ca\/\" target=\"_blank\" rel=\"noopener\">FleetMobility.ca<\/a>. For the latest information on how these and other factors are influencing the used vehicle values, be sure to\u00a0<a href=\"https:\/\/www.holman.com\/resources\/morning-brake\/\" target=\"_blank\" rel=\"noopener\">subscribe to Holman&#8217;s Morning Brake newsletter<\/a>.<\/p>\n\t\t<\/section>\n\t\t\n\t\t\t\n<style>\n\tsection{margin:0;}\nsection.resource-wysiwyg{margin:20px 0 0;padding:0;}\nsection.resource-wysiwyg:first-of-type {margin:35px 0 0;padding:0;}\n.resource-wysiwyg p{margin-bottom:16px;font-size:16px; line-height: 24px;}\n.resource-wysiwyg h2, .resource-wysiwyg h3, .resource-wysiwyg h4{margin-top:40px;color:#003057;}\n.resource-wysiwyg h3{margin-bottom:16px;color:#003057;font-weight:500;}\n.resource-wysiwyg h4 {line-height: 24px; font-size:16px;}\n.resource-wysiwyg h5{font-size:14px;font-weight:500;margin:16px 0;}\n.resource-wysiwyg p:last-of-type{margin-bottom:0px;}\n.resource-wysiwyg img{padding:16px 24px;max-width:40%;}\n.resource-wysiwyg img.alignright{float:right;padding-right:0px;}\n.resource-wysiwyg img.alignleft{float:left;padding-left:0px;}\n.resource-wysiwyg ul{margin-left:0;padding-left:1rem;margin:16px 0;}\n.resource-wysiwyg ul li{font-size:16px;font-weight:400;}\n.resource-wysiwyg ul li::marker{color:#2C9941;font-size:20px;margin-top:5px;}\n#form-container-gated #ebook-form h2, #form-container-gated #ebook-form h3, #form-container-gated #ebook-form h4{margin-top:0px;}\n@media(max-width:600px){section.resource-wysiwyg:first-of-type{margin:16px 0 0;}.resource-wysiwyg img{max-width:50%;height:auto;padding:8px 12px;}}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Holman&#8217;s Holly Vollant offers her perspective on several trends impacting used vehicle values and shares how fleet operators can adjust to market conditions to optimize resale performance.","protected":false},"author":20,"featured_media":19703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,111],"tags":[99,102,133,148],"blog-type":[90],"featured":[89],"legacy":[],"class_list":["post-19702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fleet-management","category-news","tag-blogs","tag-fleet-management","tag-morning-brake","tag-news","blog-type-blog","featured-no"],"acf":[],"_links":{"self":[{"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/posts\/19702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/comments?post=19702"}],"version-history":[{"count":1,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/posts\/19702\/revisions"}],"predecessor-version":[{"id":19704,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/posts\/19702\/revisions\/19704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/media\/19703"}],"wp:attachment":[{"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/media?parent=19702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/categories?post=19702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/tags?post=19702"},{"taxonomy":"blog-type","embeddable":true,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/blog-type?post=19702"},{"taxonomy":"featured","embeddable":true,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/featured?post=19702"},{"taxonomy":"legacy","embeddable":true,"href":"https:\/\/ca.holman.com\/ca\/wp-json\/wp\/v2\/legacy?post=19702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}